Guinness's new branding campaign is huge. How huge? The ads are more like films than traditional ads. Take the first one to be released called "World." It was shot in over 4 countries, took 3 months to build an underwater set, and required the set designer from the Lord of the Rings trilogy to pull off. That's huge.
A lot of people are giving it to slack for not really relating to Guinness but I'm not on that side of the fence. I see a rich heritage, an Old-english vibe, a focus on brotherhood, and a ton of tradition. My only compaint? I don't really like the music. I want something with a little more emotional, a little less carnival.
What do you guys think?
Wednesday, November 4, 2009
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I like the commercial a lot! I agree with you though, the music is a little sing-songy for such a "tough" brand. It's really well done though!
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