Wednesday, November 4, 2009

This is a Man's World. Bring It To Life With Guinness. What You Can Do With a Multi-Million Dollar Budget.

Guinness's new branding campaign is huge. How huge? The ads are more like films than traditional ads. Take the first one to be released called "World." It was shot in over 4 countries, took 3 months to build an underwater set, and required the set designer from the Lord of the Rings trilogy to pull off. That's huge.

A lot of people are giving it to slack for not really relating to Guinness but I'm not on that side of the fence. I see a rich heritage, an Old-english vibe, a focus on brotherhood, and a ton of tradition. My only compaint? I don't really like the music. I want something with a little more emotional, a little less carnival.

What do you guys think?

1 comment:

  1. I like the commercial a lot! I agree with you though, the music is a little sing-songy for such a "tough" brand. It's really well done though!