Friday, September 25, 2009

Mobile Marketing: Cheaper, More Effective, and More Accessible Than We'd Ever Imagine

I have always been interested in mobile marketing. It brings the product (and usually samples) directly to consumers. It is a way to reach the exact target market you wish to reach. Concerts, bars, athletic events, the opportunities are endless. The video below opens the door for even more options.

The video itself isn't what interests me. It's the idea inside the video. It looks like these guys (Creature Agency) rented a moving pod, decorated it with some fancy art and technology, then dropped it into the streets to sample. Gone are the days of buying a bus a van, a car, a monster truck, a place, whatever the medium of choice. Now, you can rent a pod, dump it in the city, and immediately get attention.

For an even more exciting mobile marketing story, I encourage you to go here. It is called "Thinking Inside the Box." An agency sets up shop in a box in the middle of New York. They get people to enter the box and ask them "What problem do you want us to solve?" The agency, equipped with a small team of artists, designers, developers, and planners would then find creative ways to solve the problems. They then used a giant city screen to advertise what the question was and how they were solving it. It's really hard to explain, but it's really awesome. What did it cost them? Probably about a grand for the box. What are they getting? National recognition as one of the most creative marketing techniques in the business.

I'd love to hear your thoughts on these two campaigns and what you think will be most effective in the future. On-the-go greatness or get off the street garbage? Just let me know.

1 comment:

  1. I like both of these ideas. The first one, with the pod decorated with art, etc., is something that I personally have not seen before. I like the idea of putting something like this in a city because cities are usually dark and dirty, so this is a nice change of pace. The second idea I really like! Most people try to think outside of the box, so this is an interesting concept. I think that it would spark creativity in the people that passed by it. They should create these boxes in other cities to see how the citizens react there.