This is what I'm talking about.  There are very few interactive campaigns out right now that I truly believe in, but the new Milk campaign, "Body by Milk," is really innovative and unique.  It allows users to go to the site, upload their picture onto a animated body, and then produces a high quality "Got Milk" complete with mustache and copy.  It then allows users to share their ads through social networks.
Oh yea, the best part.  For every ad created, $1 will be donated to the VH1 Save the Music campaign.  It's a win-win situation.
Here's my two ads.  Create your own at www.bodybymilk.com


 


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