Go Forth with Levi's.

Levi's have never been known as a hip brand...have they? When I think of Levi's I think of my dad, my mom, my grandma, and grandpa. Their new "go forth" campaign may change that. I like the poetry, the sounds, the visuals, and the concept. Reminds me of "Requiem for a Dream" meets "Where the WIld Things Are." I'd love to hear your thoughts. Rebel wear or Grandma jeans?